According to Andrew Mcafee, MIT principal research scientist, author, and co-director of the MIT Initiative on the Digital Economy (IDE), business leaders need to think more like geeks–but not the stereotype you may think.
In his new book, The Geek Way: The Radical Mindset that Drives Extraordinary Results due out November 14, McAfee reframes the idea of “geeks” in the best possible light — and sees their way of thinking as exemplary for others. Business geeks are “obsessive mavericks” who are fixated on finding unconventional solutions to hard business problems. Their thinking needs to permeate the organization to make meaningful change and show extraordinary results. McAfee offers a framework for geek thinking to become the business norm based on four key concepts: speed, ownership, science, and openness.
In this conversation with IDE Content and Editorial Director, Paula Klein, McAfee spoke about the concepts in the book and the implications for businesses.
READ AN EXCERPT FROM THE BOOK ON MIT SLOAN’S WEB SITE HERE.