Drs. Andrew McAfee and George Westerman
Sponsor: Haier
The initial focus of digital leadership research is to focus on assessing the state of digital maturity across Haier’s major business units, and recommending appropriate digital leadership mechanisms. We will focus on social media and big data analytics, but also gather some data on mobility and potentially embedded devices. Additional data gathering on organizational design characteristics will be useful for research purposes and for further planning by Haier’s digital leadership team.